KODJIN
Info
Net-new brand identity for Kodjin, a FHIR-based healthcare data platform, built as a system across product and sales.
Year
2024
Client
Edenlab Development
Services
Brand identity · Guidelines · Web design
Live site
the design process
Challenge
Kodjin is a FHIR-based healthcare data platform selling to enterprise clients in the EU and US. It was entering a market full of generic, interchangeable healthtech visuals — and it had no identity at all. The brand had to look credible to technical decision-makers from day one, and it had to be ready fast.
Insight
In B2B healthtech, trust is the product. The identity needed to feel precise and engineered — closer to the logic of the platform itself than to typical "friendly healthcare" clichés. And because the brand would live across product UI, marketing, and sales at the same time, it had to be born as a system, not as a logo.
Answer
I designed the complete identity in three months — logo, colour system, typography, vector graphics, and brand guidelines covering 6+ touchpoints. Then I turned it into working infrastructure: templated assets used across product UI, marketing, and B2B sales materials, so every team could produce consistent, on-brand work without a designer in the loop. The same system later supported the redesign of the Edenlab website.
the design process
Outcome
Full identity delivered in three months. 6+ touchpoints covered by one set of guidelines. Templates used across product UI, marketing, and enterprise sales in the EU and US.
More works
