Fleetsy
Info
End-to-end brand identity for Fleetsy, a fleet-rental app for Turo hosts, from logo to campaign creative.
Year
2022
Client
Techiia Holding
Services
Art Direction · Campaign design · App Design · Web Design
Live site
the design process
Challenge
Fleetsy is a fleet-rental app for Turo hosts in the US. The product was new, the audience was practical and money-focused, and the brand had to do two jobs at once: look trustworthy enough for people managing real cars and real income, and stay light enough for a consumer mobile product.
Insight
For a tool that manages someone's side business, credibility beats decoration. The identity had to feel like a working instrument — clear logo construction, a simple graphic language, and visuals that explain the product fast, because acquisition creatives only get a few seconds of attention.
Answer
I created the end-to-end visual identity — logo construction, vector graphics, graphic illustrations, promotional materials, merchandise, and print collateral. On the growth side, I designed creatives for user acquisition campaigns and adapted them based on real performance data, working side by side with product design and marketing.
the design process
Outcome
Email campaigns reached 28–32% open rates against a 21% B2B benchmark, across audiences of 20,000+. One visual system across iOS, Android, web, and the launch campaign.
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